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FIFA與EA Sports好心分手



FIFA與EA Sports好心分手


FIFA與電子遊戲發行商EA Sports於去年5月正式分手,結束了長達30年透過特約授權,而發展的世紀足球遊戲合作。分手意味着EA將不能把自身開發的足球遊戲,再稱為FIFA。取而代之,該款遊戲會改名為EA Sports FC。另外,遊戲中再不會出現四年一度的世界盃遊戲環節。EA似乎很清楚自家足球遊戲的成功,並不是靠這4個英文字母,而實際上世界盃帶給EA收益的佔比也不高。

值得注意的是,EA與FIFA的合作,只是「授權合作」而非「贊助合作」,因此EA獲得開發FIFA授權遊戲權利,但沒有贊助商權益。對EA來說也真的算是「好心分手放開我」,事關過去FIFA的所謂授權,某程度上也算是卡了EA多年的脖子,令EA的預算未必能用得其所。另外,或許EA還能與簽下更多的其他各國的球會聯賽,除了4大聯賽,不少新興市場的玩家,相信都渴望看到自己國家的聯賽隊伍能登錄在EA的足球遊戲當中。


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香港經濟日報:


FIFA and EA Sports Part Ways After Years of Collaboration


Exciting changes are on the way for EA's soccer game. The recent end of the partnership with FIFA means that EA will no longer be able to use "FIFA" as the name for its soccer game. Instead, the game will be renamed "EA Sports FC," and the quadrennial World Cup game will no longer be featured. Apparently, EA is fully aware that the success of its soccer game does not depend on the FIFA license, and the revenue brought in by the World Cup was not significant.


It is worth noting that the EA-FIFA partnership was only a "licensing" agreement, rather than a "sponsorship." While it allowed EA to develop FIFA licensed games, it did not grant any sponsorship rights. The end of the partnership marks a "kindly break-up" that will give EA more freedom and flexibility in using its budget. In addition, EA can now explore new opportunities, such as signing more leagues with other countries, besides the four major leagues. This move will undoubtedly excite many new players who are eager to see their country's league teams in EA's soccer games.


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